About Flooring.wtf
Flooring.wtf exists because the flooring aisle is a bad place to learn about flooring. The samples are beautiful, the lighting is flattering, and the vocabulary is designed for people who already know what a wear layer is. By the time a salesperson says “luxury vinyl” for the fourth time, most shoppers are choosing between colors rather than between products.
This site is the correction. It takes the claims that get repeated, checks them against how floors are actually built and installed, and explains the result in the same voice you would use with a friend who is about to spend four thousand dollars on a box of plastic planks.
What we do
We write two kinds of pages. The myth pages take a specific claim (“tile never cracks”, “laminate can’t get wet”) and show the mechanism behind it, because the mechanism is what tells you whether your house is the exception. The explainers translate the spec sheet: wear layer, mils, AC rating, cladding, acclimation, expansion gap. Every term ends with the question to ask before you sign.
There are also longer articles, side-by-side matchups, and a small archive of material deep dives. Everything is written for a person standing in a store with a sample in one hand and a phone in the other.
How a myth gets on the wall
It has to be something we have actually heard, in a showroom or a comment thread or a contractor’s estimate, more than once. Then it has to be checkable: a product specification, an installation manual, a building practice, a material property. If the claim is technically true but practically misleading, that counts as a myth, and the page explains the missing qualifier.
If a claim turns out to be true, we say so. That is less fun and considerably more useful. We do not invent statistics, prices, or studies to make an argument land, and we do not use a fake number to fill a sentence that did not need one.
What we do not do
No affiliate links. No paid placements. No brand rankings sold to the highest bidder. No fake reviews, no invented testimonials, no stock photos of smiling contractors who do not exist. There is no newsletter popup and no account to create. If a company wants to argue with a page, it can send a spec sheet like everyone else.
Who writes this
The byline is the Flooring.wtf editorial desk. It is a small independent operation, not a marketplace and not a manufacturer. We read the installation manuals, measure the sample boards, and correct our own pages when a better source shows up. Every article lists a published and an updated date, because a page about installation standards should tell you how old it is.
Corrections
If something here is wrong, the fastest way to fix it is the contact form. Send the page, the claim, and the source you are reading. Corrections get a date change and, when the mistake was interesting, a note in the article.